The CEO Success - Digital Revolution

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The CEO SUCCESS SERIES

Digital Revolution 
by Stuart Greenfield


Digital Revolution is a new book written for people who have the responsibility as, CEOs, Managing Directors or Senior Partners for making decision that will change their business.

 

Digital Revolution focuses on the very real challenges facing every business as we move from a growth period to recession. 


'The digital tools to help you market and sell are just better than ever before'.

 

The ‘selling’ end of your business holding the responsibility for driving profit and turnover needs to be re-engineered in light of the changing conditions and the new digital tools that are now available'. 


The range and effectiveness of these tools are incredible and it is crucial you understand the scope and start using them before your competitors.

 

Digital has moved so fast that unwittingly there is some tendency for denial in all organisations.

 

'Root out denial in your business - Digital will change your business if you don't change it first'. 


There is a huge amount of denial lurking in marketing and IT departments and it is time to root it out and make change happen. 

 

As a CEO first you need the knowledge to have confidence to ask the right questions. Digital Revolution gives you this. Then you need the confidence to make change happen, as a CEO that's exactly what you are good at.


Straight talking, easy to read this is the one book you need to read now.


7 Key Steps 


Digital Revolution looks at 7 key steps which will really make a huge difference to how your business faces the next 2 years. 

 

Looking closely at how your people need to be empowered and how the new digital tools such as Internet search, and social networking really need to be built into your marketing strategy Digital Revolution
takes you quickly to the key points that you need to focus on.


Amazingly the Internet has over the last 2 years leaped forward in the provision of all the tools to ensure that your business is able to take advantage without any IT knowledge. But like any technology you need to know the right questions to ask! 

 

Digital Revolution gives you the confidence to ask! 


'Change starts with YOU and you must understand the incredible significance of what digital is doing to marketing’ 

 

The author Stuart Greenfield is a creative technologist and entrepreneur.

 

Stuart has run advertising agencies, built manufacturing plants and launched break through technology into the UK. A career spanning some 20 years as a hands on CEO, Stuart has been through recessions and is a total believer in technology as the catalyst for change.


'Technology is the catalyst for change.. people love technology when it empowers them, Digital Revolution shows you how to use it to its full advantage'.


The book looks at these key human factors:


Community - our need to work together
Search - our need to explore
Connection - our need to connect with others
Sharing- our need to give
Selling- our need to prosper
Interaction - our need to expand our knowledge
Empathy -our need to feel wanted


These are attributes of a healthy business and the new digital tools link closely with these needs. Each of these attribute of a healthy community are mapped to digital
tools such as E-CRM, CMS, E-commerce, mobile and social networking showing you instantly the importance of digital tools and the difference they will make to your
business.


But Digital Revolution gets straight to the key points and gives you a plateform to inspire confidence, get rid of internal denial and get the job done.


Your only difference are your people. Digital Revolution keeps this fact in focus throughout.. This is not a technical guide this is a ‘keep it real’ injection of logic and knowledge…and you need to know it all.. Now!


Bursting with facts and insights Digital Revolution will provide you with immediate confidence and empower you and your team to make changes today that will start a revolution in your business. 


Digital revolution has been written this summer and is totally up to date with the current digital trends and reflects on the current economic crisis and the difference this will make to the speed of change. It’s fresh off the press and ready to give you the advantage you need.


Buy Digital Revolution now at our special introductory price using PayPal or your credit card. The price is £12.99 plus £3 postage. (Total price £15.99)

 

Digital Revolution by Stuart Greenfield

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The CEO Success - Digital Revolution
(C) Greenfield (Global) Ltd 2008